Why storytelling is the NOW of marketing: The intersection of brand, relevance and intentChamber Luncheon- Why Storytelling is the NOW of Marketing: The intersection of brand, relevance and intent
Find out why the next big thing is really the same as it ever was – and how you can help your brand, business, or company use storytelling as marketing to build your business… even if your "local" is spread across multiple neighborhoods, cities, states, or countries. Learn why it matters now and why it will continue to grow in importance. And, most importantly, learn what marketing strategies work (or don't!) in this socially-connected, highly-localized, all in the palm of our multi-tasking hands, marketing landscape.
Mandy Vavrinak
Mandy Vavrinak is a public relations and integrated marketing pro who sums up her mission for clients in just a few words: She finds and tells the stories of people, brands, businesses, and places. Social media savvy, bottom-line focused, and fueled by lattes and chocolate, she knows how to dig deep, connect the dots for businesses and media, and use the power of our connected world to its best effect. She's launched (and still owns) public relations agency Crossroads Communications, LLC in 2003 and is also the managing partner of Communicating Arts, Inc., a Tulsa-based integrated marketing and advertising agency started in 1985.